15 July 2016 . 9am . Friday . English For Social Skills . Chapter 5 : Audience

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Audience Demographics

 As a property negotiator, we have to understand who is our buyer ..

1. Age
2. Gender
3. Ethnicity
4. Education
5. Religion
6. Economic Status
7. Group Membership

Age

• age gap
•  

Gender

• male & female
• transgender

Ethnicity

• Asian
• American
• Korean

Education

•  Secondary
• University

Religion

• muslin
• buddhism
• Chirstian

Economic Status

• Income

Group Membership

•  professional that attach to the board

Level of Influence

Behavior
Attitude
Beliefs
Value

Psycho graphic of the audience

Science of behavior and mental process






 Value is inside, Behavior is outsite


Try to think and relate real estate industry

Remark :
http://www.slideshare.net/BigDproductions/demographics-and-psychographics


Maslow Hierarchy of Needs


the topic should include into the presentation when you are presenting a new property to buyer


VALS Typology (Values and Lifestyle )

people will change the VALS accordingly to the scenario & situation

1. survivors
2. makers
3. strivers
4. believers
5. experiencers
6. achievers
7. thinkers
8. innovators

Survivors 生存

• cautious
• thrifty 节俭 - using money and other resources carefully and not wastefully

Makers 制作者

• strong interest in automotive 
• believe in gender rules - women should be in the kitchen and man should be working

Strivers ( to make strenuous efforts toward any goal )

•  they desire to do better in their life

 Believers 信徒

• believe in fate and spiritually

Experiencers
Achievers
Thinkers

• reseach and consider before the act
• financially establish

Innovators

• new idea and technology

Specific Speaking Situation

Remark : http://www.strategicbusinessinsights.com/