24 Oct 2016 . Monday . 11am . English For Business Communication Chapter 4 : Basic Letter Writing

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Who are you writing to?

From purpose through process

The power of words to express and not to impress


Structure your writing to research your reader


9 steps for better sales letter


The power of visual, white space and headings


How to start and stop


Zero based writing


Dealing with tough situations


Persuading your readers
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Reports, Reports, Reports


Top 10 tips for writing well in business
  1. know your readers
  2. feature the "you attitude"

Rhetorical Triangle



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