15 June 2016,11am, Wednesday. Marketing Chapter 4

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Organizing and its improtance

identification of organizational activities



Organizing Process

What is the 5 main step sof organizing process?

1. reflect on plans and objectives
2. establish major task
3. divide major task into sub task
4.  allocate resources and directives for sub task
5.  evaluate results of organizing strategy

types of organizational relationships chain of command


three steps in delegation 代表团

types of organizational relationships centralization and decentralization 
centralization is the concentration of authoriy for aking most decision at the top levels of the organization


decentralization is the dispersion of authoriy to make decision throughout all levels of the organization